Social media design refers to the planning, development, and creation of visual content on social media platforms.

Investing in design helps brands build recognition and create content that resonates with their target audience.

Social Media Week recommends posting 5-10 times a week. That evens out to around one or two posts per business day. Adobe suggests posting 6-11 times per week. That’s fairly consistent with what other studies suggest.

The use of Stories helps to maintain and increase engagement with followers and consumers. The feature allows brands and influencers to communicate without interrupting their main feed or timeline. Stories allow you to engage with followers in a completely different way.

Creating many accounts means you can share a variety of content and talk to different audiences. Customer segmentation allows specific accounts to focus on certain topics as opposed to trying to engage everybody at once.

Social media copywriters craft the messages that companies use in their social media posts. They spend their days working with company representatives, clients, and account executives to turn a marketing ideas into a hashtag, phrase, or longer post for various social media channels.