A perfectly optimized SEO title balances the needs of search engines and searchers, making it both enticing to read and helpful for keyword rankings. When done right, SEO titles will help you achieve more visibility on the SERP, maximizing your number of clicks from search engines.

Headings and subheadings represent the key concepts and supporting ideas in the paper. They visually convey levels of importance. Differences in text format guide readers to distinguish the main points from the rest. Headings are generally bigger, if not more conspicuous, than subheadings.

A meta description is the promise you make to searchers. Among a sea of competing webpages, it calls out to them and says, “This is the page you’re looking for.”

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). 

Internal links are hyperlinks on one page of your site that direct the reader to a target page on your site.

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority.

Guest posting is an excellent way to build brand awareness because the content you post on other sites tells new audiences about you. Those new readers may visit your site or landing page, which means guest blogging helps you attract new subscribers and improve lead generation.

Schema markup (schema.org) is a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships behind entities mentioned on your site.