According to Jonny Ross Consultancy and other industry experts, it’s recommended you revisit your keyword strategy on a quarterly basis and at least 3 – 6 months before any campaign or promotions.

A local landing page is a web page designed to attract customers in a local market using location-specific SEO strategies. Content on a local landing page should be specific to the geographical area of the business.

Ad extensions make your ads more engaging and allow you to show helpful information about your business. More eligible extensions give your ads more opportunity to meet users’ specific needs.

FOMO in social proof marketing is extremely powerful when it comes to helping people make purchasing decisions, especially if the price of a product or service is much higher.

A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

Remarketing is a tactic that involves showing ads to people who have visited your website or used your mobile app. This strategy is a particularly cost-effective way to increase your sales conversions, because you’re reaching out to customers who have already expressed interest in your products or services.