JPG, PNG and SVG are the best file formats for logos on the web. The right format will provide rich colours, transparent backgrounds and scalability to ensure they are perfect for any screen size. It’s important that all files are saved using the RGB colour format to provide the best colours on the web.

A mood board is a collection of content to translate an idea or thought visually. A mood board sets a specific tone for anything. Whether you’re building a new product, a campaign, or a brand, a mood board can communicate ideas using shared design references.

A color palette is a combination of colors used by User Interface designers when designing an interface. When used correctly, color palettes form the visual foundation of your brand, help to maintain consistency, and make your user interface aesthetically pleasing and enjoyable to use.

Social media graphic templates are an image that businesses can use on various social media networks to help increase the organic reach of their posts. These graphics are typically branded, visually appealing and include some type of photo or vector graphic.

Stories templates are pre-made layouts with graphics, text, or animations that you can edit to fit each new story. By using the same (or similar) templates for your Stories, you can create cohesive, on-brand stories that align with your business as a whole.

Regardless of what you call them, brand guidelines are a set of tools designed to give your brand consistency and flexibility. By default, they are most often used by designers to make certain they’re using the right fonts, colour palette, and versions of your logo.

The business and digital card represents your company’s brand. Not only does it convey important personal contact information such as name, title, email, website, address and phone number, but oftentimes it is also the first exposure to the overall image of the business.